adiClub Days FW24

Our brief was to deliver the concept and content to support the rollout of adiClub Days FW24 across 26+ global markets. This season’s hero prize was the chance to win ‘free gear for a year’, and our hero film inspired the possibilities.

A global campaign supporting local activations

Additional sport specific videos were created with editable end cards to give individual markets the chance to push locally relevant prizes. Think big match tickets, subscriptions, marathon bibs, and more.

Feature 1

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Feature 2

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Feature 3

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